Pantone Crisps

Pantone crisps by Thoughtful illustrates how confusing it is when different companies use different colours for different crisp flavours. Consumers scratch their heads when it comes to a navy blue crisp packet - salt and vinegar or cheese and onion? Hmmmm?

The Ring

Koji Suzuki, author of cult horror Japanese "horror" film "The Ring"'s new book will be launched in this packaging. It was released in June. It is being marketed as Koji Suzuki’s bathroom-reading horror novel Drop.” I think it's great packaging but weird, the ring, toilet paper, bum, eurgh.

Getting fruity..

Fruit juice packaging designed by Naoto Fukasawa. The outside imitates the fruit skin, it has to be said the kiwi juice carton looks realistically hairy. Via Toxel

Saucy strawberry

Kiwi juice could do with a wax

Banana au lait (no joke)