Thursday, 14 May 2009
Reading goes Nu-rave
Upstart company Interead's new COOL-ER e-book reader makes reading look positively nu-rave. It's aimed at people who are non-tecchy. It's also launching an E-book store says Reading-based CEO Neil Jones. Eight different colours in eight different languages, the COOL-er was launched as Jones realised demand for the Kindle outstripped available supply and that there was still room in the market.