Thursday, 19 March 2009

Our daily bread..

Has the new Hovis advert made you run to the shops for a loaf of wholemeal? If the marketing team behind the English brand has got their wicked way you probably are. But where to store your carb-laden purchase? This bread box by German design collective Side by Side will do the job. The lid doubles as a bread board (double fun!) and is designed by Andreas Ulbricht -one of 15 freelancers in the collective. Side by Side are also ethical and employ 120 disabled workers.

Love this wooden ironing board that Side by Side were commissioned to do for American Design Within Reach, a brilliantly edited retailer of both design classics and of their one off collaborations with off the radar designers.

A pert upright view of the trivet

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